_____ is the interpersonal communications process by which a seller ascertains and then satisfies the needs of the buyer,to the mutual,long-term benefit of both parties.

Question

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Personal selling involves a one-on-one communication process between a seller and a prospect or customer, with the aim of satisfying the needs of the buyer. The seller seeks to understand the needs of the buyer and offer solutions that meet those needs. The goal of personal selling is to create a long-term relationship with the customer based on trust and mutual benefit.

_____ Is the Interpersonal Communications Process by Which a Seller