A(n)_____ is paid to a retailer by a manufacturer for the privilege of obtaining shelf space for a new product.

Question

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A slotting allowance is a fee that a manufacturer pays to a retailer for securing shelf space for a new product. It is also sometimes called a listing fee or a stocking fee. This fee is typically used to offset the costs that retailers incur in adding a new product to their inventory, including the efforts involved in setting up displays and promoting the new item.

A(n)_____ Is Paid to a Retailer by a Manufacturer for the Privilege