Media buyers tend to specialize in product categories rather than specific types of media.

Name: Media buyers tend to specialize in product categories rather than specific types of media.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Media buyers often specialize in specific types of media (such as digital, television, radio, print, outdoor) rather than product categories, as their expertise is in understanding and leveraging the media landscape to place advertisements effectively.

Media Buyers Tend to Specialize in Product Categories Rather Than