Which term refers to a possible exposure of the advertising message to one audience member?

Question

Quizplus · Accepted Answer

Advertising impression refers to one possible exposure of the advertising message to a single audience member. It is a basic unit of measuring the extent of audience exposure to an ad campaign.

Answer: A
 Advertising reach is the total number of different individuals or households exposed to an advertising message at least once during a specified period.

Answer: D
 Message weight refers to the total size of an advertising message delivered in a given promotion campaign. It may include factors such as the length of the ad, the frequency of its appearance, and the size of the publication or station carrying the ad.

Answer: E
 Gross impression refers to the total number of times an ad is viewed over a specific period. It is calculated by multiplying the number of ads by the number of people who viewed them.

Which Term Refers to a Possible Exposure of the Advertising