The audience for Who Wants to Be a Millionaire on a local cable channel is 115,000. During January and February, a jewelry store ran 16 ads during the show. This is the only advertising the jeweler did during those two months. Its _____ equals 1,840,000.

Question

Quizplus · Accepted Answer

Gross impressions are calculated by multiplying the audience size by the number of ads. Here, 115,000 (audience) x 16 (ads) = 1,840,000 gross impressions.

The Audience for Who Wants to Be a Millionaire on a Local