Which of the Following Would Be the Most Appropriate Audience

Which of the following would be the most appropriate audience objective for the manufacturer of Sophie's Soups?

A) To initiate a sales training program for all salespeople within the next two years
B) To concentrate advertising in urban areas where canned foods have greater sales
C) To increase market share of Sophie's Soups by 15 percent by the end of the year
D) To use a pulsing schedule to advertise Sophie's Soups on cable and satellite TV
E) To increase gross impressions of Sophie's Soups ads on the Internet