The Media Planner for a Manufacturer of Golf Clubs for Women

The media planner for a manufacturer of golf clubs for women of age 30 and above is considering the cost efficiency of advertising on a talk radio station. During the morning drive time, the average number of listeners of age 30 and over is 40,000. Sixty percent are female, 25 percent earn over $35,000 per year, and 99 percent own automobiles. What is the cost per thousand of this media planner's target audience (TCPM) if a 30-second commercial costs $200?

A) $8.33
B) $17.50
C) $80.00
D) $175.00
E) $200.00