_____ is an intermittent scheduling pattern that alternates periods of advertising with periods of no advertising.

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Flighting is the intermittent scheduling pattern that alternates periods of advertising with periods of no advertising. This approach can be beneficial for budget-conscious advertisers who want to maximize the impact of their advertising while minimizing the cost. By focusing their advertising efforts on specific periods, such as around major holidays or during seasonal peaks, advertisers can generate maximum exposure and response.

_____ Is an Intermittent Scheduling Pattern That Alternates Periods of Advertising