To introduce Halo 7, a new video game, the director of marketing for Microsoft Game Studios created a complex marketing scheme that began online with an apparent War of the Worlds-style invasion. A beekeeper's Web site, ilovebees.com, appeared to have been overtaken by the evil force, the Covenant, with the hopes that people who visited the site would send their friends to the site. This was most likely an example of:

Question

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This marketing scheme is an example of viral marketing, as it relied on people spreading the word about the website and its apparent takeover to build interest and anticipation for the new video game.

To Introduce Halo 7, a New Video Game, the Director