The process of buying television advertising time is so simple that even the largest advertisers perform the task in-house.
Correct Answer:
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Q1: Makegoods offered by television stations are sold
Q7: First-run syndication is also called barter syndication.
Q13: Television is a good leverage tool.
Q16: It is easier to gather reliable information
Q17: Nielsen reports that the average U.S.home receives
Q19: The heaviest viewers of broadcast TV are
Q20: Television is not the most cost-effective way
Q21: One of the advantages of radio advertising
Q22: There are over 20 national radio networks
Q23: While Gillian watched the latest episode of
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