Under Armour has announced it will underwrite the total cost of televising the ESPY Awards on ESPN cable network for three years. The performance apparel manufacturer is engaged in:
A) promotional placement.
B) TV aggregation.
C) full-spot participation.
D) sponsorship.
E) narrowcasting.
Correct Answer:
Verified
Q20: When buying radio time,advertisers usually buy the
Q23: While Gillian watched the latest episode of
Q30: The manufacturer of Classic Equine equestrian equipment
Q32: One of the disadvantages that commonly plagues
Q36: _ occurs when an advertiser underwrites the
Q37: When several advertisers buy 30- or 60-second
Q37: The primary advantages of cable TV as
Q38: When buying cable TV, advertisers buy _
Q39: The average quarter-hour audience identifies the average
Q40: Which statement about the use of television
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents