Which Statement About the Use of Television in IMC Is

Which statement about the use of television in IMC is LEAST likely true?

A) There is no better medium than television for image advertising.
B) Many advertisers find that television is a good leverage tool.
C) There is no better medium than television for imparting brand meaning to viewers.
D) Advertisers should remember that whether TV viewers like an ad has a lot to do with the popularity of the brand being advertised.
E) Advertisers can take advantage of the relatively high CPM of television to reach out to many prospects.