Nielsen Media Research is best described as
A) an international media buying organization.
B) a firm that determines commercial lengths.
C) the major audience rating service for television.
D) a demographic survey firm that pretests TV shows.
E) an industry monitoring system that investigates ethics.
Correct Answer:
Verified
Q45: Television viewing is highest during _ time.
A)
Q46: When reruns of a popular network program
Q47: An advertiser would most likely avoid using
Q48: Infomercials
A) are long TV commercials that give
Q49: _ syndication involves original shows,like Inside Edition
Q51: More than half of the ads for
Q52: When an entire episode of Modern Family
Q53: A designated market area
A) refers to the
Q54: The program's _ is defined as the
Q55: Broadcasters use the viewership numbers collected during
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