Broadcasters use the viewership numbers collected during four annual periods known as ______ to set advertising rates for the rest of the year.

Question

Quizplus · Accepted Answer

The term "sweeps" refers to the four annual periods when broadcasters collect viewership data to set advertising rates for the rest of the year. This includes February, May, July, and November, and is therefore the correct choice for this question. The other options listed are not directly related to the process of setting advertising rates based on viewership data.

Broadcasters Use the Viewership Numbers Collected During Four Annual Periods