When an entire episode of Modern Family focuses on Apple's iPad,or all the judges on American Idol can't help but put thier Coke cups with the logo facing the camera,it's likely that the brands have paid the television programs for
A) a synergistic promotion.
B) creative licensing.
C) product placement.
D) product diversification.
E) residual fee payment.
Correct Answer:
Verified
Q47: An advertiser would most likely avoid using
Q48: Infomercials
A) are long TV commercials that give
Q49: _ syndication involves original shows,like Inside Edition
Q50: Nielsen Media Research is best described as
A)
Q51: More than half of the ads for
Q53: A designated market area
A) refers to the
Q54: The program's _ is defined as the
Q55: Broadcasters use the viewership numbers collected during
Q56: Most large advertisers use ad agencies or
Q57: Spot announcements
A) limit the flexibility of an
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