The headline for Swanson's chicken broth ad reads, "Make chicken soup as good as grandma's." This headline is not only a command headline, but it is also designed to be a(n) _____ headline.

Question

Quizplus · Accepted Answer

The headline is focused on the benefit of the product, which is to help the reader make chicken soup as good as their grandma's. Therefore, the headline is a benefit headline.

The Headline for Swanson's Chicken Broth Ad Reads, "Make Chicken