An ad for the retailer Coldwater Creek does not promote the clothing the store chain sells. Rather the ad was designed to promote the Susan G. Komen Breast Cancer Foundation's Race for the Cure. The _____ copy in this ad described how important it was for women to receive annual mammograms and support breast cancer research.

Question

Quizplus · Accepted Answer

The ad is promoting a charitable cause and not the business or products that Coldwater Creek sells. Therefore, the copy used in the ad is institutional in nature, as it is promoting support for a broader social cause.

An Ad for the Retailer Coldwater Creek Does Not Promote