Who is most likely responsible for writing the words for a billboard ad for a new line of Asics running shoes for women?
A) The layout artist
B) The creative director
C) The copywriter
D) The graphic designer
E) The art director
Correct Answer:
Verified
Q24: The _ is the document that serves
Q27: What is the last step in developing
Q28: An ad for a tennis camp shows
Q28: The attention step is important to triggering
Q30: Which of the following would LEAST likely
Q33: An ad for Breitling watches describes the
Q35: An ad for Toshiba office machines suggests
Q36: Which term refers to a simple explanation
Q38: The term "creatives" refers to the
A) people
Q45: The _ component of the message strategy
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