What is the last step in developing an advertising strategy?
A) Determining the key components of the advertising mix
B) Delivering the creative strategy to the creative department
C) Developing a message strategy that meets the client's needs
D) Evaluating how well the strategy supports the marketing plan
E) Conducting a budget allocation based on local and industry standards
Correct Answer:
Verified
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Q23: Great ads have certain characteristics in common.
Q24: The _ is the document that serves
Q25: What are the three components of the
Q28: The attention step is important to triggering
Q28: An ad for a tennis camp shows
Q30: Which of the following would LEAST likely
Q31: Who is most likely responsible for writing
Q45: The _ component of the message strategy
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