Great ads have certain characteristics in common. These characteristics are referred to as:

Question

Quizplus · Accepted Answer

Audience resonance refers to the ad's ability to connect with and relate to its intended audience, while strategic relevance means the ad aligns with the brand's goals and overarching strategy. Both of these characteristics are essential for a successful ad campaign. The other choices may be important elements of an ad, but they do not encapsulate the core characteristics of a great ad like audience resonance and strategic relevance do.

Great Ads Have Certain Characteristics in Common