What should be the advertising manager's first step when asked to develop an advertising plan?

Question

Quizplus · Accepted Answer

Reviewing the company's marketing plan should be the advertising manager's first step when asked to develop an advertising plan. This ensures that the advertising plan aligns with the overall marketing strategy and goals of the company. Only after reviewing the marketing plan can the advertising manager determine target audience, marketing objectives, media selection, and budget.

What Should Be the Advertising Manager's First Step When Asked