The FoldzFlat Pen, Which Folds in Half to the Size

The FoldzFlat Pen, which folds in half to the size of a business card, makes a perfect "billboard" on which to print advertising and company logos. The pen can be shaped into a bookmark, a business card, a race car, or a skateboard. Its manufacturer wants to advertise this new product to people in the specialty products industry. Which method of setting an advertising budget should the firm typically use for this new product?

A) Percentage-of-sales
B) Self-defense
C) Objective/task
D) Share-of-market/share-of-voice
E) Budget buildup