Low voter turnout is a common concern during political elections, but an advertising campaign could be effective at encouraging citizens to vote. Research is necessary before developing such an advertising campaign. What would be the first step in the research process?

Question

Quizplus · Accepted Answer

Performing a situation analysis to understand citizen attitudes about politics and politicians is the first step in the research process. This helps identify the underlying reasons for low voter turnout and informs the development of an effective advertising campaign.

Low Voter Turnout Is a Common Concern During Political Elections