Which term refers to the systematic gathering, recording, and analysis of new information to help managers make marketing decisions?

Question

Quizplus · Accepted Answer

Marketing research refers to the process of collecting and analyzing data to help organizations make better marketing decisions. This includes gathering primary research through surveys, focus groups, and other methods, as well as analyzing secondary data sources such as industry reports and databases. Marketing research can help companies better understand consumer behavior, competitive activity, and market trends, and use this information to inform their marketing strategies.

Which Term Refers to the Systematic Gathering, Recording, and Analysis