New Products Magazine wanted to determine how consumers really feel about fortified products. The publication created a Web site where respondents could answer questions about how they feel about good nutrition, their own personal health, food convenience, and food taste. New Products Magazine gathered:

Question

Quizplus · Accepted Answer

The information collected through the Web site where respondents answered questions is primary data, which is data collected directly from the source (in this case, consumers) for a specific research purpose.

New Products Magazine Wanted to Determine How Consumers Really Feel