According to the human communication process, the baby boomer who read all of the copy in an ad for Lyrica, a prescription for people who feel tingling or burning sensations in their feet, would be a(n):

Question

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The baby boomer who read all of the copy in the ad for Lyrica is the receiver in the human communication process because they are receiving the message encoded by the advertiser. The encoder is the advertiser or the person or entity that creates and sends the message, and the medium is the form in which the message is transmitted (e.g. print, digital, TV). The source is the originator of the message and the channel is the means by which the message is delivered.

According to the Human Communication Process, the Baby Boomer Who