What is the first step in the basic consumer decision process?

Question

Quizplus · Accepted Answer

The first step in the basic consumer decision process is recognizing a problem or need. This could be a desire for a new product, a problem that needs solving, or even just a general want for something. Once the problem or need is recognized, the consumer can move on to identifying motivations, seeking more information, evaluating options, making comparisons, and making a purchase decision.

What Is the First Step in the Basic Consumer Decision