When the manufacturer of Kikkoman brand soy sauce introduced Kikkoman brand low-sodium soy sauce, it used private labeling by emphasizing the Kikkoman tradition and quality.

Question

Quizplus · Accepted Answer

Private labeling refers to products branded by a retailer or distributor, not the manufacturer. Kikkoman emphasizing its own tradition and quality is a branding strategy, not private labeling.

When the Manufacturer of Kikkoman Brand Soy Sauce Introduced Kikkoman