There are many different brands of candy on the shelves of most supermarkets. The manufacturer of Dale Jr.'s Big Mo candy bars, aimed at NASCAR fans, hopes to create _____ so that customers will perceive why it is a better brand of candy than all the rest in the market.

Question

Quizplus · Accepted Answer

Selective demand is the marketing strategy that promotes a particular brand or product over others in the market. In this case, the manufacturer of Dale Jr.'s Big Mo candy bars is hoping to create selective demand by highlighting the candy bar's appeal to NASCAR fans and positioning it as a better brand of candy than others on the shelves.

There Are Many Different Brands of Candy on the Shelves