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Maidenform Is a Global Intimate Apparel Company That Designs, Sources

Question 79

Multiple Choice

Maidenform is a global intimate apparel company that designs, sources, and markets products such as bras, panties, and "shape wear" under the Maidenform, Flexees, Lilyette, and Control It brand names. Which branding strategy does Maidenform use?


A) Individual branding
B) Regional branding
C) Psychological branding
D) Private labeling
E) Family branding

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