Integrated marketing communications involves the coordination of messages from multiple sources including PR, television, radio, and digital media.

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Integrated marketing communications (IMC) is a strategic approach to combining different promotional tools and communication channels to ensure maximum impact on target consumers. IMC involves the coordination of messages from multiple sources such as public relations, advertising, sales promotion, personal selling, and digital media to provide a consistent and unified message to the target audience.

Integrated Marketing Communications Involves the Coordination of Messages from Multiple