Question 1

The retailer of Craftsmen tools is using product differentiation when it advertises that unlike other tools, Craftsman tools have a lifetime warranty.

Accepted Answer

Product differentiation is a marketing strategy where a company sets its product apart from its competitors by promoting unique features, such as a lifetime warranty in the case of Craftsman tools. Therefore, the statement is true.

Question 2

Advertising is just one type of marketing communications tool.

Accepted Answer

Advertising is one of many tools used in the broader field of marketing communications, which includes techniques like public relations, sales promotions, digital marketing, and more.

Question 3

A product's USP is the feature that differentiates it from competitive products.

Accepted Answer

USP stands for Unique Selling Proposition or Unique Selling Point, which is a feature or aspect of a product that sets it apart from its competitors.

Question 4

For Americans, the profession of advertising began when Volney
B. Palmer set up business in Philadelphia in 1841.
B. Palmer set up business in Philadelphia is 1841.
For Americans, the profession of advertising began when Volney

Accepted Answer

The statement is true.

Question 5

The billboard that displays an advertisement for a new Internet service provider is an example of a medium.

Accepted Answer

A medium refers to any channel or tool used to transmit a message, and a billboard is a physical medium used for advertising.

Question 6

Our economy is based on the concept of perfect competition.

Accepted Answer

Our economy is based on a mixed market system that includes elements of both perfect competition and other market structures such as monopoly and oligopoly. Perfect competition is a theoretical concept and is not commonly observed in real-world markets.

Question 7

Bo Jangles, a fast food restaurant chain, is using a positioning strategy when it claims its chicken has the "true taste of New Orleans."

Accepted Answer

Bo Jangles is using a positioning strategy by associating its chicken with the flavors of New Orleans, which is a way of differentiating itself from other fast food chicken chains.

Question 8

The ultimate goal of the marketing process is to build a strong brand image.

Accepted Answer

The ultimate goal of the marketing process is to satisfy customer needs profitably, which may include building a strong brand image as one of the strategies to achieve this goal.

Question 9

One of the basic functions of advertising is to communicate information about the product, its features, and its location of sale.

Accepted Answer

One of the main purposes of advertising is to convey information about the product, including its features and where it can be purchased.

Question 10

The preindustrial age extended from the beginning of recorded history to the first decades of the 1900s.

Accepted Answer

The preindustrial age is generally considered to have ended with the onset of the Industrial Revolution in the late 18th to early 19th century, not the first decades of the 1900s.

Question 11

With the advent of public schooling, the United States reached an unparalleled 90 percent literacy rate.

Accepted Answer

The statement is true. The implementation of public schooling in the United States during the 1800s led to a significant increase in the literacy rate, reaching around 90 percent by the early 1900s.

Question 12

Integrated marketing communications involves the coordination of messages from multiple sources including PR, television, radio, and digital media.

Accepted Answer

Integrated marketing communications (IMC) is a strategic approach to combining different promotional tools and communication channels to ensure maximum impact on target consumers. IMC involves the coordination of messages from multiple sources such as public relations, advertising, sales promotion, personal selling, and digital media to provide a consistent and unified message to the target audience.

Question 13

One of the functions of advertising as a marketing tool is to build value, brand preferences, and loyalty.

Accepted Answer

Advertising is a powerful tool for creating and reinforcing brand awareness, building a positive brand image, and generating brand loyalty among consumers. Through well-crafted advertising campaigns, companies can communicate the unique value proposition of their products or services, form emotional connections with their target audience, and differentiate themselves from their competitors. Advertisements can also help to shape consumer behavior by influencing their attitudes, perceptions, and purchase decisions. Overall, advertising serves as a key driver of brand equity and long-term profitability for businesses.

Question 14

The industrial age ended shortly after World War II.

Accepted Answer

The industrial age did not end shortly after World War II but continued until the 1970s or 1980s, when the world began to shift towards a more service and technology-based economy.

Question 15

The term mass media includes print media only. The other mediums are part of the general media.

Accepted Answer

The term mass media includes print media, broadcast media (television and radio), and digital media (internet and social media). Therefore, it is false to say that other mediums are not part of mass media.

Question 16

Product differentiation is a strategy of identifying groups of people or organizations with certain shared needs and characteristics.

Accepted Answer

Product differentiation is a strategy that involves distinguishing a product or service from others in the market to make it more attractive to a specific target audience, not identifying groups with shared needs.

Question 17

Computer repair, ergonomic keyboards, and printer ink cartridges are all examples of goods.

Accepted Answer

Computer repair is a service, while ergonomic keyboards and printer ink cartridges are goods.

Question 18

The marketing strategy refines the target audience and defines what responses the advertiser is seeking-what the audience should notice, think, and feel.

Accepted Answer

The answer of The marketing strategy refines the target audience...

Question 19

During the industrializing age, manufacturers were primarily concerned with production rather than marketing.

Accepted Answer

During the industrializing age, manufacturers focused more on increasing production and efficiency in their factories rather than on marketing and advertising their products.

Question 20

Benjamin Franklin was an early critic of advertising.

Accepted Answer

Benjamin Franklin was not a critic of advertising; in fact, he was a pioneer in using advertising to promote his own businesses and publications.

Quiz 1: The Evolution of Advertising