What type of strategy is being used by a Web site like www.CNNMoney.com when it describes itself as "a one-stop destination covering everything a small-business owner needs to know" in order to associate itself with benefits that are important to small business owners?

Question

Quizplus · Accepted Answer

The strategy being used by CNNMoney.com is positioning, which involves creating a distinctive image in the minds of the target market. In this case, CNNMoney.com is positioning itself as a valuable resource for small business owners by claiming to cover everything they need to know in one place. This distinguishes CNNMoney.com from other websites that may offer similar content but do not position themselves specifically for small business owners. Market penetration involves increasing market share for existing products or services, target differentiation involves identifying and targeting specific segments within a market, market segmentation involves dividing a larger market into smaller groups based on shared characteristics, and sales promotion involves incentives to encourage sales.

What Type of Strategy Is Being Used by a Web