Which term refers to the distinctive benefits that make a product different than any other?

Question

Quizplus · Accepted Answer

The term that refers to the distinctive benefits that make a product different than any other is the unique selling proposition (USP). It is a marketing concept developed in the 1940s by Rosser Reeves, which emphasizes the creation of a unique benefit that sets a product apart from the competition. The USP should communicate a clear and single-minded message that resonates with the target audience and helps drive sales.

Which Term Refers to the Distinctive Benefits That Make a Product