Many urban hotels are creating women-only floors for female travelers. Enhanced security and toiletries more likely to appeal to women such as bubble bath and curling irons are made available. To specifically target women who are traveling on their own, these hotels have implemented a _____ strategy.

Question

Quizplus · Accepted Answer

The hotels have implemented a market segmentation strategy by creating a specific segment for women travelers and tailoring their services to meet the specific needs and preferences of that segment. This includes offering enhanced security and toiletries, as well as creating women-only floors.

Many Urban Hotels Are Creating Women-Only Floors for Female Travelers