The Cold War ended when the Berlin Wall came down and Western companies and financiers began to invest heavily in what were once called the Warsaw Pact countries. Big multinational companies and their advertising agencies went on a binge, buying other big companies and adding a new term to the financial lexicon. This term was:

Question

Quizplus · Accepted Answer

The term that was added to the financial lexicon during the post-Cold War era when big multinational companies indulged in buying other big companies was "mega merger." This term refers to massive mergers and acquisitions that create a conglomerate with a market share dominance.

The Cold War Ended When the Berlin Wall Came Down