As the U.S. economy slowed in the 1980s, which cost-effective method did companies use to trim their advertising budgets?

Question

Quizplus · Accepted Answer

Sales promotions are a cost-effective method that companies can use to trim their advertising budgets during an economic slowdown. Sales promotions may include offering discounts, coupons, or special deals to customers, which can help to maintain sales while reducing advertising expenses. Additionally, sales promotions can be targeted to specific customer segments, which may be more effective than a mass market advertising approach. Other options, such as viral marketing and internet advertising, were not widely used in the 1980s, while word-of-mouth advertising is difficult to control and may not provide the same cost savings as sales promotions.

As the US Economy Slowed in the 1980s, Which Cost-Effective Method Did