During a drought in the southeastern United States, marketing campaigns were implemented to encourage consumers to use less water by increasing rates and issuing fines to those who used more than their fair share. A marketing effort such as this would best be classified as:

Question

Quizplus · Accepted Answer

Demarketing is a marketing strategy that aims to decrease demand for a product or service. In this case, the marketing campaign is intended to discourage excessive water usage, which is a form of demarketing. The campaign is not focused on promoting a product or cause, so options A, B, D, and E are incorrect.

During a Drought in the Southeastern United States, Marketing Campaigns