A(n) _____ is an effective way to separate a particular brand from its competitors by associating that brand with a particular set of customer needs that rank high on the consumer's priority list.

Question

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A positioning strategy is designed to distinguish a brand from its competitors by positioning it in the mind of the consumer in a unique and favorable way. This is achieved by identifying the particular set of customer needs that are important to the consumer and highlighting the ways in which the brand can fulfill those needs better than its competitors. By doing this, the brand can create a more compelling and attractive image in the consumer's mind, which can lead to increased sales and market share.

A(n) _____ Is an Effective Way to Separate a Particular