Whenever the major beverage companies develop a new product, they advertise it heavily using television and print media. These efforts are designed to

Question

Quizplus · Accepted Answer

Advertising a new product heavily through television and print media is a push strategy aimed at creating consumer demand for the product, which in turn, helps in pulling the product into retail stores. The other options, such as generating goodwill for the company, signaling strategy changes to market competitors, or making it easier to do posttesting, are not the primary goals of advertising a new product.

Whenever the Major Beverage Companies Develop a New Product, They