In the early stages of an ad campaign, the objectives are established. To determine whether those objectives have been met, the marketer will

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Posttesting involves measuring the effectiveness of an ad campaign after it has been launched to determine whether the objectives have been met. Therefore, posttesting is the best choice for determining whether the objectives established at the early stages of the campaign have been met. Feedback analysis, content analysis, tracking, and peer analysis may provide insights into the campaign's performance but are not specific to measuring whether objectives have been achieved.

In the Early Stages of an Ad Campaign, the Objectives