Which statement best describes personal selling?

Question

Quizplus · Accepted Answer

Personal selling is defined as the process of the two-way flow of communication between a buyer and a seller, which can involve persuasion and building relationships. Option A is incorrect because personal selling usually involves a smaller, targeted audience compared to advertising. Option B is incorrect because personal selling is a direct form of communication, often involving face-to-face interaction. Option C is incorrect because personal selling often includes persuasive techniques to encourage a buyer to make a purchase. Option E is incorrect because both personal selling and advertising involve encoding and decoding of messages.

Which Statement Best Describes Personal Selling