If you send an email and include a link, you can track how many people took the desired action of clicking the link. This is known as
A) the click-through rate.
B) impressions.
C) frequency.
D) gross rating points.
E) reach.
Correct Answer:
Verified
Q86: Brenda wants to reduce mass media IMC
Q91: When purchasing books on Amazon.com, customers are
Q98: Integrated marketing communications include all of the
Q99: Which statement best describes personal selling?
A) It
Q100: Compared to mass media advertising, a key
Q102: A firm that places emphasis on developing
Q102: A measure termed _ describes how useful
Q107: When using the objective-and-task method of IMC
Q109: To estimate reach in terms of electronic
Q110: Julie is developing a budget for her
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents