Henri wants customers in his specialty tobacco store to feel at home, as if they were in their personal smoking den. He uses lighting, music, and soft chairs to create a look and feel that will get customers to relax and return. Henri is focusing on

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Henri is focusing on promotion, as he is creating an atmosphere that enhances the customer experience, encouraging them to relax and return, which is a promotional strategy to increase customer retention.

Henri Wants Customers in His Specialty Tobacco Store to Feel