Retailers can gain valuable knowledge about their customers from the transaction process and from

Question

Quizplus · Accepted Answer

Store personnel are on the front lines and have direct interaction with customers, giving them valuable insights about customer behavior and preferences. Transaction data can also provide useful information, but it may not provide the same level of detail about the customer as direct interaction with store personnel. Trade industry profiles, brand ratios, multichannel flow process, and end-of-aisle positioning studies can also provide valuable information, but they may not necessarily be specific to a retailer's individual customers.

Retailers Can Gain Valuable Knowledge About Their Customers from the Transaction