As a multichannel retailing operation matures, as in the case of Walmart, what tends to happen to its organizational structure?

Question

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As a multichannel retailing operation matures, the organization tends to move towards an operational integration of all channels. This means that the different channels (such as retail and e-commerce) work together seamlessly to provide a cohesive customer experience. Walmart, being a mature multichannel retailing operation, has already been moving towards this integrated approach, with initiatives such as online order pickup in-store and in-store returns for online purchases.

As a Multichannel Retailing Operation Matures, as in the Case