In multichannel retailing, what visible element must often be adjusted because of competition faced in different channels?

Question

Quizplus · Accepted Answer

Pricing is the visible element that must often be adjusted because of competition faced in different channels. In a multichannel retailing environment, retailers may face pricing competition from online channels, brick-and-mortar stores, and other retail channels. Therefore, it is essential to adjust pricing strategies to remain competitive and attract customers.

In Multichannel Retailing, What Visible Element Must Often Be Adjusted