Bernard's firm has set corporate direction to become one of the leaders in each of its significant market segments. It was Bernard's job to examine the pricing to determine how to maximize market share, even at the expense of profits in the short run. What kind of company objective would guide Bernard's effort?
A) industry-oriented
B) sales-oriented
C) competitor-oriented
D) innovation-oriented
E) customer-oriented

Question

Quizplus · Accepted Answer

Bernard's effort to maximize market share even at the expense of profits in the short run indicates a sales-oriented objective, which emphasizes increasing sales and market share as the primary goals.

Bernard's Firm Has Set Corporate Direction to Become One of the Leaders