Just as marketers create value by meeting the needs and wants of consumers, market researchers create value if

Question

Quizplus · Accepted Answer

Market research creates value when the results are used in making management decisions. The purpose of market research is to provide relevant and accurate information that can assist management in making informed decisions that will help the business grow and succeed. The cost, speed, and design are all important considerations, but ultimately the value of the research lies in how it can inform decision making.

Just as Marketers Create Value by Meeting the Needs and Wants