Martin has hired a market research company to bring together a small group of soft drink consumers and get feedback on the three new advertising slogans his firm is considering. The market research firm might conduct a(n) __________ to provide the information Martin has requested.

Question

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A focus group is a research method in which a small group of individuals (usually 6-10) are brought together to discuss a product, service, or advertising campaign in-depth. This method is often used in market research to provide feedback on potential advertising slogans, as in the case of Martin's firm. The market research company will facilitate the discussion and collect feedback from the group, which can be used to modify or select the most effective advertising slogan.

Martin Has Hired a Market Research Company to Bring Together